Starting with hand drawn sketches.
OK, starting to implement ideas.
Creative director picks version 2 and 3. Let’s keep polishing details and continue searching for the correct font.
Assembling a presentation.
After a brief consideration client chooses the first version, but asks to take out words from the lunch box and make fruits a little bolder.
Adding final touches.
Client approves this variant. Time to work on stationery and a website.