The making of the Atomic Lunches logo and brand identity

Description Process

Starting with hand drawn sketches.

Atomic Lunches Sketches - Brand Identity

OK, starting to implement ideas.

Atomic Lunches Brand Identity and Logos

Creative director picks version 2 and 3. Let’s keep polishing details and continue searching for the correct font.



Assembling a presentation.

Atomic Lunches Presentation

After a brief consideration client chooses the first version, but asks to take out words from the lunch box and make fruits a little bolder.

Atomic Lunches Logo

Adding final touches.

Client approves this variant. Time to work on stationery and a website.

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