Starting with hand drawn sketches.

OK. Starting to implement ideas.

Creative director picks version 2 and 3. Let’s keep polishing details and continue searching for the correct font.

Assembling a presentation.

After a brief consideration client chooses the first version, but asks to take out words from the lunch box and make fruits a little bolder.

Adding final touches.

Client approves this variant. Time to work on stationery and a website.