The first drafts of the line card featured a very simple text layout and a muted, professional color palate.
After recieving feedback on the intial drafts, we decided to play with more dynamic shapes that will be more engaging upon first sight to potenial clients.
Nest iconography was added to make the text blocks more engaging.
In the final version, we made decide to use bright color to make a bold overal impression, while keeping the formating more classic.
After a few final edits, the client approve the final line card.