The first drafts of the poster came from an idea to take the colors of the TCO17 logo and create a series of posters that could be hung together or serperately in a school or community area. The text was formated to mimic coding windows, and the futuristic background acted as a unifying element.

After recieving feedback on the intial concept, for the next draft the shapes became more dynamic to better engage with the teenage audience.

Moving forward, we decied that we needed an illustrative element to make it clear to the audience that this was a video compeition. We also created a stronger call to action.

Ultimately we decided that using an illustrated drone rather than an illustrated iPad was a better communication of the theme of the contest, “How you think technology will change the future in Buffalo”.

After a few final edits, the client approve the poster and it went to print.